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Esters bring a ‘fresh perspective’ on how to add sustainable claims to permanent and demi-permanent hair color systems in today’s beauty market.
January 11, 2024
By: Lianna Albrizio
Associate Editor
In North America, hair color enthusiasts continue to seek effective permanent hair color solutions. Croda says its bio-based phosphate esters bring a “fresh perspective” on how to add sustainable claims to permanent and demi-permanent hair color systems in today’s beauty market. Per Mintel GNPD, there were 1,180 global hair colorant product launches in 2023 that carried a sustainability claim, signifying the rise in clean beauty and demand for transparency. “Our...
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